Internet Business Report

Once a top marketer, with major corporate clients, commented he liked to “give people a heachache”.

What he meant by that is that to market something well, you often have to solve a need or a problem for people.

And sometimes you have to TELL people that they have a problem, before you can offer to fix it for them.

This is something that most people trying to market a product don’t understand or forget.

You need to be able to explain ot your prospect HOW your product is going to benefit them
and what PROBLEM they have that your product fills.

If you need to understand and sympathize with your prospects about how the problem they have, relate to it yourself and show you understand. Now some TOP marketers go into melodramatic details about how awful it is to be in their shoes, and how terrible the marketer felt when they had that problem, too. (It works for billion dollar clients)

Then, what do you know, they then comes up with *the answer to the problem*

Now, personally, I just can’t lay it on quite that thick, but then again they sell a lot of stuff that way! Ever seen a TV commerical?

Back in the 80’s there was a mail order company called DAC, they had been doing poorly until they brought a new marketer on board who quickly became one of their top executives.

They essentially sold electronics, but he had a way of personally describing how much he loved and used each product and how he benefited from using it personally and even more ways that you would as a buyer.

He would talk about him using it, his wife, his daughters, whomever, then what incredible need it filled for you.

He knew how to make a reader fall in love with EVERY product in the catalog. He also skyrocketed the company’s success.

I used to love to just read the catalog for his descriptions.

What you need to undestand is the importance of relating to you your prospect and being able to understand what need you are filling for them and be able to emotionally present how you can fill it. It is that emotion that you evoke that sells your product, not the features of it, no matter how great.

I have found that the most successful people are those that are passionate about what they offer, and love and believe in their product, because they bring that to their prospects, and turn them quickly into customers.

Remember though it isn’t what YOU think about your product, but what solution does it fill for your potential customer.

If you are not sure, write down a list of the key features of your product, then think about how each feature BENEFITS your prospect, then TELL THEM.

This will work with both your own products and affiliate products.

If you are into affiliate marketing, you will absolutely blow away your competition by RELATING to your customer and SHOWING them how you fill their need. Many companies do a poor job of explaining their products, even is sales letters , and most affiliates…well the few good ones are called “super affiliates” for a reason.

In the future we are going to talk more about writing your own pre-sales or sales letter for your prospects for affiliate products, as well as many other important tips.

But until then, remember…

“Give them a headache and then sell them aspirin”

It’s at the core of many successful ad campaigns.

Think about it. What “headcaches” exist in your market,
and what is your is your “pain relieving offer”?

to your YOUR Success!

Jeffrey

A recent question was:

How do I generate traffic to my website on a very limited budget of time and money?

Well I can help you with one or other of those issues: you can generate free traffic on a limited budget with a bit of time, or you can spend less time and use other methods that will either cost you money in marketing, or a bit of money in having someone do it for you.

First you have to determine which is the highest priority, time or money. You will have to give one way or the other. I asssume that money is the real issue, if you are serious you can budget the time necessary to create success.
I certainly understand the money issue, but even if you work full time, you need to find a way to dedicate 10-15 hours each week to building your online business. Once you see a few dollars you may more easily understand the payoff.

Having said that this is what I recommend on a zero or low budget:

First remember that you need to dedicate 10 hours a week to creating a successful business for yourself, and your family if you have one. The thing to remember that you are doing this to improve the quality of your life, and it can take a bit of effort, but an easy way to start is 1 hour per day 5 days a week, plus one half day.
You want to really have your own product, the reason for this is that it give you for more income per sale, and opens many more free marketing opportunities.
-find something you love research the niche as to ensure there is a desire for that type of product, and how much it commonly sells for. Creating a product can be deceptively easy if you have knowledge, interest, or a hobby in a particular area, take a moment to write down things you like to do have a list of at least 5-10 ideas and search the on google and inventory.overture.com. See if people are actually buying products using keywords related to that topic. Don’t let yourself get bogged down in research, but in an hour you should be able to research several topics.

You don’t want to be orginal or a pioneer, you goal is to find proven money making markets.

IF there is a demand, create an ebook or even better an audio course. You can download audacity for free at sourceforge.com to create mp3 audios. You can actually create a product in 8-16 hours, many people create a quality product in just a few hours in areas they are already experienced in.
-get a paypal account if you don’t have one

-get an autoresponder like aweber.com or getresponse.com, unless you are already a member of 1shoppingcart.com and use theirs

-create a sales letter, there is a lot of great -FREE- material on the net on how to properly write a sales letter the key here is to rememeber to have a unique sales angle, great headline, and be able to explain to your prospects why YOUR product will fill the needs and benefit them. It is about what they get and the BENEFIT as opposed to what features your product has

The easiest way to do this is get ideas from other successful sales letters in your market, you can determine this from looking at products in clickbank, or searching on google. Then create a thankyou page for buyers of your product. After a bit of research you should be able to create these 2 things in about 5 hours

create a dhtml popup (unblockable popup) you can search for free tools to do this for you on google to do at no cost or buy impact popup, which can be found for as low as 19.00 or less with a bit of searching. You will offer a free bribe like an article or download, or email series on the topic as a bribe. (remember that it takes the average prospect 7 times to make a buying decision EVEN when interested in your product). All of that should take 2
get an account on clickbank.com, and submit your product (which will cost you 50 dollars)

you now have a huge affiliate base that you can access your product, now you want to get them to know about it

-create 5-10 more clickbank accounts (they are free to create), you will use these to create affiliate links
, the goal is to create and spread around links to your product that look like they are from multiple sources so they are read and book marked by readers and picked up by search engines, etc

-create a blog subpage so that you can get some posibly gain some traffic, but don’t rely on this to create income at first, it will become useful later if you use ppc ads after making some money, this should take an hour, ad one article per week

-write an article and submit to sits like ezinearticles.com, goarticles, and usfreeads.com, for best results submit multiple articles, use one or 2 affiliate links

-find blogs in your market and contribute relevent comments and include one of your affiliate links to the product

- find and post relevant comments in forums and actively participate, with another affiliate clickbank link

-create a squidoo lens for your product and use another affiliate link

-use other bookmarketing sites/ web 2.0 sites like digg.com, stumbleupon.com furl.net and use other affiliate links

- contact other sites selling simliar sites or popular lists and content sites in your market, you can call the owner by phone by finding their information at domaintools.com

-you should not only offer them comissions for selling your product, but you should ask them to do a teleseminar. This creates instant content that you can post on your blog, plus sells a lot more of your product than emails. Remember that however they promote that you should always provide at least 50% and 70% for downloadable products is not uncommon in highly competitive competitive markets.

This all will get the word out there and as sales are made, your ranking will improve in clickbank and more and more affiliate will find your site and promote your product

Once you start making money you should re-invest it by advertising your affiliate program on clickbank and running an adwords compaign. You will most effectively and quickly build a real business by reinvesting inital profits back into your marketing.

Make sure to have an autoresponder sequence planned so that you can continue to offer your product to prospects, but do it by pre-selling them with quality content related to the product.

You can also offer existing customer cross sells and upsells of other affiliate products, or create your own.

That would be how I would recommend getting started, and is the best way to go, and you can create success with that